week 4
1. I think the biggest surprise of the reading was the creative exercise that gave a term such as "office gossip" and told us to come up with all the different uses and functions that term had. It really got my creative juices flowing and helped me think outside of the box more than I expected.
2. I was confused when I read that "technology was the driving force of innovation success" was a misconception because I thought technology was. However, after reading further I learned that customer and market are the driving forces.
3. I would ask the author what the rarest type of innovation has been because the reading included only the four most original.
4. No.
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