After revisiting the first interview I had with Baylor of "Bay Nails," I think she gave helpful and accurate advise. My three questions were broad because this course had just begun and the concept of being an entrepreneur was relatively new to me, and she responded with relatively broad answers.
Me: What can I do to lower my acquisition costs?
Baylor: Well for example, your online marketing strategy might involve bidding on expensive, large volume keywords. Instead, consider changing your campaign to a greater number of lower volume, less competitive keywords. You may even consider other tactics like Facebook advertising. There's also retargeting. It's a great way to re-market to the visitor you paid to get there, but didn't convert to a user or customer in the process.
Me: What can I do to ensure my service survives the constantly changing landscape of my market?
Baylor: That is one of the most challenging things I face. Stay on top of increasing trends and be proactive about your changing market. For instance, eating healthier is a constantly growing market so maybe you could have a select menu of healthy products.
Me: How can I be a better leader?
Baylor: Communication with your team is key! Listen to their ideas and encourage creative thinking. Set short and long-term goals and means to achieve them.
This entrepreneur was impressed by my questions and conveyed a sense that I have progressed through this journey.
Hey Lauren, I truly enjoyed reading your post and it was great to see you progress so much because of this course’s assignment throughout the semester. Your interviewer, Baylor, taught you some valuable information at the beginning of the semester especially when he/she told you to become a great leader the key is to communicate with your team. Check out my post:
ReplyDeletehttp://jamalbrown4.blogspot.com/2016/04/very-short-interview-part-2.html
Lauren,
ReplyDeleteGreat job with your interview! The questions you asked definitely makes it sound like you progressed throughout the semester and the responses you received were great. All your questions were very helpful to read and I am sure you got a lot out of this interview. I like your third question because although it is not very specific it lets you learn what makes some people leaders and what makes others leaders. Check out my blog post here: http://thomasmurphy-ent3003.blogspot.com/2016/04/very-short-interview-part-2.html